Social networks are one of the products of this evolution. Their essential purpose is based on
connection because they were initially intended for that purpose, to connect us with other
people anywhere in the world. Faced with such a possibility, brands have entered this world by
putting millions of goods and services within reach of the customer with just a click or a tap on
the screen of your Smartphone.
Today the pace of life has changed compared to that of a decade ago. Today people move at a
dizzying speed, so the use of traditional marketing became obsolete for many brands giving way
to the purpose of digital marketing, which is nothing more than moving the strategies and
adapting them to the digital plane.